"Consumers are now in charge." Never before have consumers had so much control over where, how, and what they consume. Immediate Consumption is a group of marketers from a myriad of backgrounds and disciplines who know how to get brands into the eyes, ears, mouths, noses and hands of consumers, wherever those consumers may be.
LIGHT BOHRD - A TEXAS PHENOMENON
Skateboarding is as much about style as it is skill. It’s an exercise in artful rhythms and awe-inspiring movement, an expression of one’s true self.
But really, it’s about shredding and looking good when you do it.
And nobody understands that better then the guys at LIGHT BOHRD – creators of the world’s first motion-activated LED skateboards, longboards, snowboards and helmets.
Whether it’s lighting up the street or bombing downhill runs at 60 mph, Light Bohrd delivers a high-performance ride that goes unmatched in the world of boardsports.
Immediate Consumption has been lucky enough to work with these cool guys from Round Rock, creating a deep assortment of online videos, print ads and web work.
Latest Blog Entry: April 26, 2013
PUT A LITTLE SPRING IN YOUR BRAND
If the four seasons were a marketing strategy for Earth, spring would certainly be the planet’s Grand Opening. Out of the cold and dreary doldrums of winter, we are thrust into a budding surrounding of new life and new opportunity.
In the spirit of the season, now is an excellent time for marketers, like ourselves, to tap into this environmental refresh, and let it inspire us to find ways to pump life back into our brands. Whether it’s a new product, a new audience, or a refresh of something forgotten, brand opportunity always lurks a few layers down — sometimes, you just have to dig it up!
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In this installment of 5 QUESTIONS, we sat down with Matthew Wohl, Welch’s Chief Marketing Officer, and got his take on all things marketing. Check it out!